In this spring of the post-pandemic era, camping tourism has become a new growth pole in the travel industry.
Many people left the countryside, and many returned to the countryside.
Among those who came back, there were returnees, tourists, and builders. Soon, in the "no man's land" closer to nature, a new option for outdoor travelling appeared.
The cosmic metal shell, smooth curved exterior design, panoramic windows and built-in intelligent Internet of Things system, a camping and living method that is richer than the RV experience and closer to nature than ordinary homestays is rapidly filling the last kilometre of rural economic revitalisation, while constantly driving the recovery of economic vitality around the city.
Assembly buildings, as the name implies, are assembled as a whole in the factory, and then the assembled space capsule is transported to the campground. Compared with the general type of building, such camp buildings do not need to change the nature of local land, and it is easy to install. It can quickly put the campground into use and welcome "backpackers" who experience the natural scenery.
As a senator-level enterprise in the domestic prefabricated room industry and the pioneer of space capsule accommodation units, Weisu has come to its fourth year of its establishment. From solving design problems to improving the full-link production mode of products, Weiju has been constantly adjusting its pace for four years, while also observing the market. Although long-distance travel has been restricted since the epidemic, on another level, the market may have more businesses in areas such as surrounding tourism, and the user population is also iterating.
The change of requirements and the development of new vertical classes have brought new possibilities. Standing in the second year of the post-epidemic era, Weisu is investing more fresh momentum into the industry, hoping to move towards the next stop to get close to nature with new travellers while driving the rural economy.
Sleeping bags and cabins have become a thing of the past.
All-steel structure frame and aluminum alloy shell, classic black-and-white two-colour aesthetic design, original smooth curved appearance, whole house smart home system... When camping enthusiasts walk into a campground, they do not see a very down-to-earth living environment in the traditional sense. On the contrary, the Microsule series of products with a sense of post-modern design and technology kernel gives camping trip a new possibility.
This flagship product, born in the micro-host factory, has made prefabricated construction technology tear up the mouth of China's outdoor travelling market again. Although this is not a new technology, there is an essential difference between prefabricated architectural traditionalism and the innovative school. It has been reported that Weisu has brought about the changes brought to China's prefabricated construction industry: as an enterprise that has stepped out of the traditional construction industry, Weisu is "building space by manufacturing industrial products".
Design, material selection, factory production and assembly cycle, intelligent system equipment are all different from traditional container assembly buildings. This kind of prefabricated rooms with no foundation, unlimited terrain, deep into the hinterland of the scenic spot and can be installed within two hours have become a new option for outdoor outdoor sleep.
It is matched by the development of use scenarios and technological changes that constantly meet market needs. In the past four years, the development of Weijuku can be said to have "running". In this still early industry, Weisu has more than 30 patents, including construction, hardware, inventions and other levels. In addition, through three rounds of expansion, Weijuku is constantly increasing its production capacity, and more than 30 outdoor accommodation projects have been built.
Weiju, with a combination of more Internet thinking and new technology, has now been freed from the shackles of a single construction manufacturer and has been at the forefront of the industry as an outdoor micro-travelling comprehensive operator, which has also promoted the industry to think more about the direction of development.
From the perspective of micro-stay, we hope to consider local resources and economic needs from the product level and help the local economy embark on a sustainable new cycle through micro-stay products. In terms of the project itself, Weisu is considering the consumption needs of users from multiple levels. Sun Xiaofeng, president and co-founder of Weisu, said, "The requirements of young people in camp accommodation and other aspects are constantly changing. The sense of technology, comfort and green sustainability are all emerging needs of consumers."
New demand from the three levels of the business centre, the project party and the consumer has become the new momentum of Weisu. According to Sun Xiaofeng, Weisu is cyclically upgrading its products according to its own pace, moving forward with a fine-tuning plan every year and an innovative plan for two years.
"We hope to constantly break through ourselves, so that Weisu can be stronger as a new species in the industry and have more similarities at the same time." Sun Xiaofeng said.
In return, miniature accommodation makes the countryside "greatly promising"
Move forward and embrace the new aesthetics of travel.
In this spring of the post-pandemic era, camping tourism has become a new growth pole in the travel industry.
According to Xiaoxiang Morning Post, exquisite camping initially became popular in 2020, and camping sharing began to become a new trend on social platforms. According to poor tour network data, the popularity growth rate of camping trips exceeded 300% in that year alone. In March this year, the popularity continued to rise, with a month-on-month increase of up to 120% for booking camping products through Ctrip.
Although the epidemic has prevented the development of traditional tourism projects, it has also brought new opportunities to the industry. Especially when international travel is blocked, competition in the domestic market has begun to become fierce. Because, whether for the provider of travelling accommodation and the local operator of the project, the test of competing for the stock market is not easy.
If you want to gain a foothold in the fierce competition, in addition to the need for excellent technical support and accelerated production capacity, who can provide more complete solutions, while considering the development of the enterprise itself, but also adding lustre to local construction, who can go longer. As a navigator, Weisu is exploring in this increasingly young travel industry, embracing the new aesthetics of travel through the continuous iteration of technology, production and overall solutions.